How TASIS England Used HubSpot to Optimise Admissions and Marketing

About TASIS

The Challenge

Prior to HubSpot implementation, TASIS grappled with significant operational inefficiencies stemming from a fragmented tech stack. Disparate systems like Veracross, and HubSpot operated in silos, leading to data duplication, manual data entry, and an incomplete view of student interactions. This lack of integration hindered both marketing and admissions teams. Marketing struggled to track lead progression effectively, understand campaign performance, and optimise their efforts due to limited visibility into the admissions funnel.

Meanwhile, manual data entry across systems was time-consuming, prone to errors, and created a clunky user experience for prospective families, potentially deterring inquiries and applications.

Furthermore, limited reporting capabilities within this fragmented system made it difficult to track key metrics like conversion rates and ROI across the entire student journey. These challenges were exacerbated by miscommunication and a lack of alignment between marketing and admissions teams, hindering collaborative efforts and making it difficult to attribute marketing spend to specific admissions outcomes.

The Solution

Prior to implementing HubGem, TASIS England struggled with a fragmented marketing and admissions process, as articulated by Christina, their Head of Marketing and Communications. "Before HubGem, we were struggling with a fragmented marketing and admissions process, we had multiple systems in place, leading to data silos and a lack of visibility into the entire student journey." Recognising this inefficiency, TASIS England sought a CRM solution that could provide a unified platform and streamline their operations.

While exploring other options, they found many to be overly complex or lacking in features specifically tailored to the unique needs of an international school.Ultimately, it was HubGem's deep understanding of the education sector that proved to be the differentiator. Christina explained, "What truly set HubGem apart was their deep understanding of the education sector. They spoke our language, understood our unique challenges, and presented a clear roadmap for how HubGem could address our specific needs." Our personalised approach at Hubgem, along withe the seamless integration with existing systems, and commitment to ongoing support further solidified TASIS' choice.

Since implementation, TASIS England has experienced significant improvements, including increased visibility into the student journey, streamlined workflows, and enhanced communication with prospective families. Christina says, " I highly recommend HubGem to any education institution looking to streamline their marketing and admissions processes and improve their overall student recruitment efforts" .

The Results

TASIS underwent a significant transformation following the implementation of HubSpot. Streamlining prospect management through automation and a centralised database eliminated manual tasks and improved data accuracy. This, combined with a smooth open day registration process, led to a notable increase in both lead quality and open day attendance, as highlighted by Christina's testimonial, "We've seen better quality leads and registrations coming in, and have more people showing up for the open day…".

HubSpot fostered stronger collaboration between marketing and admissions teams at TASIS, breaking down departmental silos and enabling data-driven decision making. By providing access to key metrics and reports, HubSpot empowered the school to gain valuable insights into the effectiveness of their marketing campaigns, ultimately improving ROI.

As the school continues to integrate HubSpot with other tools and refine its reporting, they anticipate further enhancements in efficiency and a clearer demonstration of ROI, as Christina expresses, 'I think when we get to a point that we will be building all of our reporting and we will integrate even more with some of the additional tools that HubSpot has. People will be able to see the difference in front of them because I can see it from an ROI perspective, I can see the reports…'.

TASIS' successful Hubspot implementation underscores the value of embracing change and leveraging technology to optimise school marketing and student recruitment processes, as emphasised by Christina, "I think my advice would be to not be afraid to at least explore the possibility of changing the way you work for long term benefits. It will be difficult to begin with, essentially for the person who may leading this in the organisation, but the long term benefit is immense!".